We’re Hiring a Marketing Assistant!

Thank you for your interest in joining the Danielle Binns Nutrition Team!

We are hiring a Marketing Assistant (1 position):

*** PLEASE SUBMIT APPLICATION BELOW ***

Position: Marketing Assistant (Independent Contractor)

Location: Remote with preference in the Eastern Standard Time Zone

Hours per week: 5 – 15 hours a week

Fees: $25.00/hour CDN paid monthly

 

About Danielle Binns Nutrition: 

Danielle Binns Nutrition is a respected resource for families who want to transform their mealtimes, and for companies who want to arm employees with research-backed wellness strategies. The company was founded by Certified Nutritionist and mother of three, Danielle Binns, who gets the struggle raising a picky eater, working full time, and trying to achieve personal wellness.  Danielle is on a mission to help people thrive, so we can make the planet a healthier place for ours and future generations.

Our Company Values:

  • COMMUNITY – WE ARE BETTER TOGETHER.
  • HEALTH – WE HELP TEAMS THRIVE (FAMILIES AND WORK TEAMS).
  • TRUST – WE LEAD WITH INTEGRITY.
  • RESULTS-ORIENTED – WE GET S%$! DONE AND DO IT WELL.
  • IMPACT – OUR WORK AND VOICE CREATES POSITIVE CHANGE IN THE WORLD.

BECAUSE WHEN PEOPLE THRIVE WE CAN CHANGE THE WORLD.

Position Description:

Danielle is looking for a Product Marketing & Social Media Marketing Assistant to join her growing team and to help her continue to build a following of parents and professionals who know, like and trust her.  Over the past 7 years, Danielle has created a community of over 15,000 followers and 50,000 subscribers who follow her for support, inspiration, and a refreshingly fun approach to mealtimes.

Tasks include but are not limited to:

Product Marketing

  • Working with Danielle to fulfil launch plan for the Curious Cookie Placemat and other products in the Curious Collection Collection.
  • Assisting with Canadian retail launch plan and execution of the the Curious Cookie Placemat.
  • Jointly developing a post-launch strategy to maintain excitement and continue to promote sales.
  • Engaging and motivating existing customers to share their wins on social media.
  • Collecting feedback and summarizing key takeaways for future product innovations.
  • Capturing testimonials for use on the website and social media.
  • Facilitating a contest to promote awareness and interest in the placemat.
  • Identifying potential partners (including influencers and affiliates) to help broaden the reach of the Curious Cookie Placemat.
  • Working with fulfilment company to ensure products are shipped and address customers inquiries.
  • Work with Danielle to identify a non-profit platform, charity, to support.

Social Media Marketing

  • Pinterest – repurposing blog posts, and other social content to create Pinterest posts that drive traffic.
  • Instagram – working with Danielle to create, plan, and schedule content for both @daniellebinnsnutrition and @curiouscookiekids account to drive engagement and build trust with followers.
  • Facebook (free group) – create, plan, and schedule content for the Family Nutrition Forum Facebook Group, to create a supportive, interactive community for parents.
  • Facebook (paid groups) – accepting and removing members based on the account status for the Picky Eater Protocol and Raising Adventurous Eaters CLUB.  
  • WordPress – using existing content in emails, social posts, etc to create weekly blog posts. Potentially writing / sharing / collecting recipes for blog posts.
  • Using Canva to design social posts while leveraging Danielle’s guidelines for cohesive branding.
  • Identifying and announcing partners for prizing as part of the “Moving Forward” award in the Raising Adventurous Eaters CLUB.
  • Scheduling posts for Winning Wednesdays, Group Coaching reminders, and other engagement posts during launches.
  • Sourcing / saving client posts and requesting client approval for sharing via website and social platforms.

 

Required Skills: 

  • Creative skills and “an eye” for developing clear but compelling marketing assets and messaging.
  • Exceptional writing and communication skills with incredible attention to detail (no grammatical errors).
  • Strong project management and organization skills to ensure deadlines are met.
  • Research-driven and willing to source up-to-date nutrition-based studies to help inform messaging and social media content.
  • Tech savvy and open to using new tools and software.
  • Positive attitude and professionalism when representing Danielle Binns Nutrition online and in the virtual space.
  • Must be flexible and ready to have fun while you work!

 

Tools required for the position: 

  • Successful candidate will need their own computer and will work from home
  • Position requires the use of WordPress, Facebook Groups, Facebook Pages, Instagram, Pinterest, Canva, Survey Monkey, Google Drive, Kartra (possibly Twitter and Zoom) – training will be provided where required.

 

Qualifications: 

  • Previous experience or education in marketing.
  • Experience working or interacting with children and families.

 

Assets: 

  • Knowledge of nutrition, wellness trends, and mealtime strategies
  • Existing relationships with retail or potential influencers / partners (in the parent space)
  • Clear understanding of why diversity, inclusion and equity are important
  • Experience with Canva + all social media platforms

 

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